waytoplay newsfeed

Drive your imagination Back and Forth - or ‘heen en weer’ as we say in Dutch - is our handsome, quirky, wooden toy car. Can’t tell the front from t...

Let's talk about MESSY PLAY. There are so many great articles these days that talk about all the benefits of messy play for the development of our ...

Hi There!  I’m Sarah, the U.S. brand ambassador for Waytoplay. I wanted to pop in here to introduce myself and tell you a little bit about me! My...

It was over a cup of coffee when architect Vlad Dragusin, founder of the New York -based Candylab met with Dutch designer Sybren Jelles - the king of the flexible toy roads, and the idea that car needs road and road needs car was born. 

Do you know that we now a Pinterest board with all kinds of ideas for ways to use the roads?  Did you ever use the road in a vertical way? Check o...

Getting your kids to play outside isn't just fun -- it's good for them! Here are 3 health and social benefits that come from getting your kids outs...

Proud of our partnerWe are very proud of our Dutch printer ‘Drukkerij Mooi’. As a 100% social enterprise they have exceeded all our expectations ov...

Grand Prix’s are driven as long as men drive race cars! Back then, in the early years of motor racing an extreme dangerous sport that attracted the...

When we started this journey we could not foresee all the beauty, fun and enthusiasm we would encounter from our happy customers around the world. ...

Waytoplay is 4 years old. In 2014 we proudly hit start, producing 4000 road segments, after a successful crowdfunding campaign. What followed was an exciting, speedy, intense and sometimes bumpy road.

Playing is crucial in establishing the foundations of social, emotional, and academic learning. Teaching them the very skills that robots can’t replace. 

Waytoplay is selected by Marie-Claire France to be presented in an event to stimulate "playing" among children.Playing is amusing, learning, unders...