The flexible toy road is made for children who like to play with cars. It consists of a variety of easy connectable parts; straight roads, crossroads, curves and roundabouts. With these your child can create the road she or he imagines and can be played on every surface, inside, outside, on holidays and with friends. Hours of endless playing fun for many years to come.
Theo, The Netherlands
Such a pleasure to see my children play with cars instead of screens. I also love the outdoor option.
Playing with this flexible toys road, my kids rediscovered new ways to include old toys.
waytoplay is so different from other toys. No bright colour plastic rubbish, but high quality rubber. 100% durable!
waytoplay in action
Open end play
We believe that every child is a pioneer and that creative playing challenges children. It challenges them to be resourceful, to devise new solutions and create their own unique path. A path that eventually leads to maximum self-development and thus to a better future for the child and the world he or she lives in. Our flexible motorway encourages creative and open-ended play. Children can and will determine their own route.
Dutch Design, Made in Germany
In 2003 Dutch designer Sybren Jelles invented and prototyped waytoplay for his son Joep. Children love to play with cars, both inside and outside. To facilitate carefree use, Sybren further improved waytoplay into the super strong, weatherproof and flexible toy it is today.
In 2012 Sybren invested in a first ‘industrial’ batch. He partnered up with a German ultra-modern injection moulding plant. In this factory rubber granules are melted and sprayed into moulds at high pressure. Resulting in durable rubber parts. After being shipped to the Netherlands we print the striping and wrap them in cool and colorful packaging.
Dutch design and German quality.