Open Ended Play

Put children in the driver’s seat! Their imagination comes to life as they create and explore waytoplay by their own rules.

No Screens No Wires

100% unplugged fun. Waytoplay lets children explore the power of imagination. It’s a gift that lasts a lifetime.

Open Ended Play

No scoreboard, rules, points, levels or end bosses. If your child can imagine, they can create and play to their heart’s content. 

No rules, maps or models. Simply imagine, create and play.

Play Anywhere

Let the imagination lead the way. Waterproof, flexible and durable, waytoplay can be enjoyed indoors and out. The bath, the garden, from the playroom to the beach.


Read blogs for more on open ended play

Stop scrolling, get rolling! Create moments together

What if instead of filling every moment with another seasonal activity just to have something to do, we let go of any preconceived ideas, clear the schedule, and make time for slow, purposeful play and conversation with our kids? Unplug and connect with waytoplay.

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The Waytoplay Road: Our New Play Time Discovery!

Mom and blogger Silvia shares her story about her discovery of waytoplay roads for her son and the way they have opened new doors for creativity and connection in his play. 

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If Open-ended Play Isn’t Working, Here's What You Can Do To Fix It

We can have all the things and know all the things and still end up discouraged at the lack of success in facilitating open-ended play if a few key components are missing or mixed up. Here are five key principles that make open-ended play work.

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