Put children in the driver’s seat! Their imagination comes to life as they create and explore waytoplay by their own rules.

No Screens No Wires

100% unplugged fun. Waytoplay lets children explore the power of imagination. It’s a gift that lasts a lifetime.

Open ended play

No scoreboard, rules, points, levels or end bosses. If your child can imagine, they can create and play to their heart’s content. 

No rules, maps or models. Simply imagine, create and play.

Play Anywhere

Let the imagination lead the way. Waterproof, flexible and durable, waytoplay can be enjoyed indoors and out. The bath, the garden, from the playroom to the beach.

Play with all your toys

A child’s rich creativity and imagination is stimulated most by ‘open ended’ toys. Toys without set goals or targets, no keeping score, complex rules or tallying of points. Simply there to be discovered, enjoyed and played with. Combining toys makes those possibilities endless. Find some suggestions below.


The Wobbel finds it’s origin in the Waldorf schools. With the Wobbel we present this classic balance board in a modern design and contemporary editions.

Grimms wooden toys

We love wood because it is a natural material so it always has various markings that show up in our products, making each one unique.


KAPLA® is a natural construction game made up of identical pine planks. Due to their unique size, in the ratio of 1:3:5, KAPLA planks are an innovative building block, ideal for creating a wide variety of structures.

Schleich Animals

At Schleich we believe that promoting creativity and rich imagination is one of the most valuable gifts you can give a child. A child’s creativity as well as their imagination develop almost by themselves with the right playing concepts.


Lubulona toys are designed and created with a lot of love and dedication and are made to inspire creativity and free play. Our construction set Lubu Town allows kids to build and rebuild creative urban constructions.


PLAYMOBIL®’s unique play principle stimulates imagination and creativity and thus promotes development. Children can not only slip into many different roles, but also recreate and experience the world in miniature.


Born out of our desire to revive the glamorous '60s American modernist vibe and carve it into awesome contemporary wood toy designs.

Find your waytoplay