We believe playtime should be imaginative, safe, and built to last.

Safe and Sound

We prioritize your child's safety. Our products comply with the strictest European toy safety regulations (EN71), as well as Reach and CCC standards. This means you can be confident your child is playing with a product that meets the highest safety requirements.

Explore our world beyond the roads

Our Back and Forth cars, Roadblocks sets are made in the Netherlands by a social enterprise. They add realism and teach road safety in a fun, educational way, perfect for engaging play.

Local & Social

We believe in the power of social good and local manufacturing. As we work with a social enterprise based in the Netherlands, we're committed to creating positive change. We're also fully in control about our supply chain, giving you peace of mind knowing exactly where and how your child's favorite toy is made, from A to Z.

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