Entreprise familiale depuis 2014, nous croyons au pouvoir de la créativité, de l’imagination, du sens et du lien. Une idée qui tient toujours autant la route !
Un financement participatif
Un vrai travail d’équipe
Rencontrez l’équipe !
CEO and Founder
As a child, inventor and designer Sybren Jelles loved playing with toy cars. He created waytoplay for his son Joep - The unbreakable, weatherproof road set that is waytoplay.
Together with Sybren she forms the heart and soul of the brand. In atelier waytoplay Marise creates beautiful hand-painted back&forth cars, does in-house product photography, propagates and grows plants.
Sales and Logistics
Lex knows about distribution, logistics, and retail sales. He can assist you with purchasing waytoplay for your toy business.
Operations and Finance
Stephanie tells the world about waytoplay. From beautiful Paris, she reaches out to parents and children.
Marketing and Sales
Mirco also knows the route in retail and he will help you with purchasing waytoplay.
Brand Ambassador and Social Media
Sarah is our brand satellite in the USA and you can reach out to her with ideas and collabs.
Cédric gladly answers all the questions you might have about our toys, company, and deliveries. Hiking, woodcarving, and scuba diving are Cédric’s way(s) to play in the outdoors.
Eline van der Ploeg
Eline is our creative force. She came up with the new style of waytoplay.
Design & Social Media and Content
Janine creates beautiful motion design & content for our website and social media
Ramon de Iongh
Product development & toy safety
Our 3D mister nice guy