Waytoplay toys is the creator of the flexible toys roads.
Each set of roads comes with puzzle piece road segments that your child can use to make any shape or route they can imagine!

Imaginer Créer Jouer

Kids have brilliant ideas and waytoplay is an open-ended tool for your child to unleash the imagination and bring their play to life. They’ll become explorers and inventors of their own designs, as they build the road to lifelong creativity, problem-solving, and connection. Unplug with waytoplay and watch your child take the wheel.


Social Enterprise

Waytoplay is a family-oriented company dedicated to putting the highest level of care into both our products and our relationships with customers and retailers. Our impact socially and environmentally is important to us, and we are committed to providing fair wages, fair margins, and local production. Our roads are made of the highest quality at a state of the art manufacturer in Germany and we have partnered with a sheltered employment provider to give jobs to those with little access to the regular job market. At waytoplay, we are a team that cares.


No Rules/Models (open-ended)

With Waytoplay there is no need for rules or models because it’s all about exploration. If your child can imagine it, they can create it, and where there is creativity there is play.


Made of the highest quality, waytoplay roads are durable and made to last a lifetime. Our indestructible roads are ready for your child to play hard.

No Screens/No Wires

Waytoplay is committed to providing toys with no wires or screens for 100% unplugged fun!


Waytoplay roads are waterproof and ready for indoor and outdoor water play! Wipe down, dry and stack and your road will be ready for the next round of serious water fun.

With waytoplay children play anywhere and anytime, indoors or out. Waterproof, flexible, and durable, bring waytoplay wherever life takes them and their imagination leads the way. In the bath, the garden,the playroom, or on holiday, our roads are ready for travel and open-ended adventures in any location.