Wir sind ein 2014 gegründetes Familienunternehmen, das sich für Kreativität, Vorstellungskraft, Fürsorge und Nähe einsetzt. Bisher haben wir die Reise sehr genossen.
Die Idee
Durch Crowdfunding entstanden
Wachstum
Wir präsentieren das Team

Sybren Jelles
CEO and Founder
As a child, inventor and designer Sybren Jelles loved playing with toy cars. He created waytoplay for his son Joep - The unbreakable, weatherproof road set that is waytoplay.

Marise Jelles
Co-founder
Together with Sybren she forms the heart and soul of the brand. In atelier waytoplay Marise creates beautiful hand-painted back&forth cars, does in-house product photography, propagates and grows plants.

Lex Avis
Sales and Logistics
Lex knows about distribution, logistics, and retail sales. He can assist you with purchasing waytoplay for your toy business.

Stephanie Scholte
Operations and Finance
Stephanie tells the world about waytoplay. From beautiful Paris, she reaches out to parents and children.

Mirco Leardini
Marketing and Sales
Mirco also knows the route in retail and he will help you with purchasing waytoplay.

Sarah Forster
Brand Ambassador and Social Media
Sarah is our brand satellite in the USA and you can reach out to her with ideas and collabs.

Cedric Duperray
Sales
Cédric gladly answers all the questions you might have about our toys, company, and deliveries. Hiking, woodcarving, and scuba diving are Cédric’s way(s) to play in the outdoors.

Eline van der Ploeg
Design
Eline is our creative force. She came up with the new style of waytoplay.

Janine Terlouw
Design & Social Media and Content
Janine creates beautiful motion design & content for our website and social media

Ramon de Iongh
Product development & toy safety
Our 3D mister nice guy

Sam
Barking Manager