Passionate retailers?
Follow us on our roadtrip

"The flexible toy road is an eye catching designer toy"

Waytoplay for a playful

"Durable and versatile
Lasts a lifetime !"

the creation of
the Grand Prix Set

"Easy to sell,
parents and children adore it !"

Check our store locator

We generate store traffic

Supporters of buy local

"Substantial transactions"

World wide fanbase
on social media


Click here to download brochures in English, French or German

Product descriptions

Click here to download product descriptions for your webshop in English, French, German, Dutch and Spanish

Waytoplay Logo

If you need the Waytoplay logo? You will find it here

Lifestyle Photos

Want to use some lifestyle photos to enlighten your webshop, please click here

Product Shots

For official productshots, please click here

Test Results

Waytoplay has been approved by the highest norms for Toys, please click here for declaration of conformity

Open end play

Our history

Material & origins

The inclusive toy

purchase advisor

Ask the waytoplay team what products are hot and how to order the best product mix for your shop. Use the chatbox at the bottom of this page to help you with your purchases.


Waytoplay is represented by some fine distributors in Europe, USA, Australia and Asia. We are happy to connect you to them.

Please register your company with us and we will forward your enquiry to our distributor or set-up your account for direct sales.

trade shows

Meet the waytoplay team or distributors at the following trade shows

June 9-12 Astra (Pittsburgh, USA)
June 29 - July 1 Playtime (Paris)
August 3-7 Reed Gift Fair (Melbourne, AUS)
August 7-9 CIFF Youth (Copenhagen, Denmark)
August 11-14 NY NOW (New York, USA)
August 11-14 Toronto Gift+Home (Canada)
August 18-20 Ornaris (Switzerland)
September 1-2 ShowUp (The Netherlands)
September 6-10 Maison et Objet (Paris)
September 15-16 Spotlight (The Netherlands)
October 13-15 Kids World Days (Belgium)

January 29 - February 2 Spielwarenmesse (Germany)