Waytoplay offers fun without wires, wi-fi or screens. We believe in the creative force of children. The road segments let the imagination pave the way to adventure. Your child is behind the wheel and determines the way forward. There are no maps, and the sets can be added to endlessly for a never ending adventure. 

‘Why don’t your sets include maps or designs for tracks?’ our customers sometimes ask. Our answer is simple: we do that on purpose. We believe that there are no rules, no standards for how to play with our toys. Any is way is your Waytoplay.

The rich creativity and imagination in any child is best stimulated with ‘open ended’ toys. Toys that have no set goal, target or result. No concrete problem to be solved, no points to be scored, simply to be enjoyed by doing, discovering, trying and playing. Once children discover that they themselves are free to create their own game, their imagination blossoms. We call that: pressing the ‘play’ button.

With the various road segment shapes included in our sets, every child can build its own course, make its own way. And discover a new world. Long, short, curvy or straight. With other toys or without. It’s all good. The road segments are the tools, the children make the rules. We believe inendless, OPEN enjoyment. That’s what waytoplay embodies to us.