WHEN IT ALL BEGAN

2003 - 2005

Sybren Jelles designed in 2003 and developed and gifted the first product of Waytoplay, the flexible toy road to his son Joep.

Crowdfunding

2014

We have funded our business by doing a crowdfunding on the platform CrowdAboutNow a Dutch platform.The Corwdfunding has been done with the consultenancy of Douw&Koren.

Social & Local

2016

Our social and local journey started in 2016, eventhough we had already the wish from the start to make our product socially and locally in the netherlands.

Worldwide Distribution

2017

Collaborations with Porsche, CM.com Circuit Zandvoort & Paul Ricard

2021

In this year we have started collaborating wiht many different brands wihtin the car industry from race circuits and the amazing brand Porsche.